The cable industry is trying to exclude station promos from a new law that says TV commercials can be no louder than the programs they accompany.
The Commercial Advertisement Loudness Mitigation Act, or CALM Act, requires that TV commercials be no louder than the programs they accompany. It’s up to the Federal Communications Commission to set and enforce the new rules.
The wire and cable industry comprises 40% of the entire electrical industry, which is expected to double in size over the next five years. The industry is growing at a CAGR of 15% as a result of growth in the power and infrastructure segments. It is expected to grow at similar rate for the next five years. The government’s emphasis on the power sector reforms and infrastructure will further drive growth. Nevertheless, the cable industry still can’t get its head around the idea that TV viewers should be able to watch the tube at the volume of their own choosing.
The wire and cable industry will eventually focus on supplying cables for specific applications pertaining to the industry needs. India has a lot of potential in the mining, power, oil and gas, metro railways, cement industry , steel industry and other sectors. Different kinds of cables like extra high voltage cables, elastomer cables, etc, are now being used for special applications such as mining/oil sector, shipbuilding /crane cables/elevator cables, cables for solar power plants, to harness power for new generation motor vehicles, windmill solutions, security systems and other types of data cables (antimony ingots are used in alloy,ternealloy,cable and printing industry).
This field requires and teaches freshers and professionals to be techno-commercially inclined. Ideally, electrical/mechanical engineers for manufacturing, electrical engineers for EPC related sales for special applications, managers with operations knowledge for implementation of world class manufacturing techniques, managers with knowledge of creative/application based marketing, MBAs who can use various strengths of companies and make use of adjacent opportunities, as well as fresh graduates who have the zeal to outperform and change customer outlook. The sector also provides tremendous entrepreneurial opportunities in trading, contracting and manufacturing.
Remuneration depends on the particular company, based on its own outlook. It also depends on the institute from where the candidates are sourced. Pay packets offered are on a par with market standards and is not a limiting factor for the right candidates. The remuneration for a fresher may range between rupees two lakh and five lakh per annum.